Profile title  Ms
 Name Ms. Margareth Amon Mapunda
 Department Marketing
 Areas of Research Interest Marketing management, service marketing- tourism, & mobile marketing
 Personal statement Ms. Margareth Amon Mapunda is an Assistant Lecturer at the College of Business Education – Dar es Salaam campus. She has more than 15 years teaching experience in the field of marketing which includes: international marketing, consumer behaviour, service marketing as well as marketing research. She also has vast experience in providing training, consultancy services and advices to SMEs in East Africa.
She holds Bachelor of Business Management (BBM-Finance) from Bangalore University, India and MBA in Marketing from the Liaoning University in China. She is also a Registered Technical Trainer by NACTE. Currently, she is finalizing her PhD in Business Management in the area of mobile marketing in tourism from the Open University of Tanzania.
 Digital photo  mapunda

PhD candidate at the Open University of Tanzania Dar Es Salaam Campus since 2016 in the Faculty of Business Management – Marketing Department
MBA – Marketing from Liaoning University –China 2005
Bachelor of Business Management in Finance – Bangalore University – India 1997

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SCUPUS 56671314700
Phone Number  +255 759 948 159

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History of CBE

The COLLEGE OF BUSINESS EDUCATION (CBE) was established in 1965 by the Act of the Parliament. COLLEGE OF BUSINESS EDUCATION Act No. 31 of 1965. His Excellency, J.K. Nyerere, the first President of the United Republic of Tanzania officially opened the new College in January 1965. The College was officially named the “College of Business Education” (CBE). The said Act of Parliament gives the College its legal status as an autonomous institution with its Governing Body. The College shall be governed and administered in accordance with the provisions of this Act.


The origin of the College of Business Education (CBE) is closely linked to the history of the Nation itself.

Address : Bibi Titi Mohamed Rd. P. O. Box 1968, Dar es Salaam

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