Profile title  Dr 
 Name Upendo Brilliant Cornell Nyamanza
 Department  Marketing
 Areas of Research Interest Marketing, Business Management, and SMEs financial inclusion
 Personal statement

Upendo Brilliant Cornell Nyamanza obtained his bachelor degree in 2003 with the focus in Business Administration (BBA) at the University of Dar es Salaam, Tanzania. Further, he joined Maastricht School of Management (The Netherlands) and obtained master degree in Business Administration with the majors in Accounting and Finance in 2006. In November 2015, he acquired his Master of Philosophy degree from Maastricht School of Management (The Netherlands), and then he started his Doctoral study under the supervision of two professors namely: Prof. dr. Meine Pieter van Dijk and Prof. dr. Diederik de Boer.

His research focused on investigating the impacts of marketing practices on performance of small and medium manufacturing firms in Dar es Salaam, Tanzania. He is a researcher and Lecturer at the College of Business Education - Dar es Salaam where he specialises in business management, marketing and entrepreneurship. Also, he has served as an expert advisor and consultant of the marketing of services, organization design and office operations management to various institutions. For the past few years he has served as a member of Curricula Validation Committee through NACTE and training consultant to the entrepreneurship and SMEs financial inclusion programmes. Besides, he has published in the areas of management, marketing and finance

 Digital photo  upendofinal

1. Doctor of Business Administration, Maastricht School of Management, Institute for International Education
(The Netherlands) from September 2015 to May, 2019
2. Master of Philosophy (MPhil); Maastricht School of Management (The Netherlands) from September 2014 to November, 2015
3. Master of Business Administration (MBA Accounting and Finance); Maastricht School of Management (The Netherlands) from September 2005 to November, 2006
4. Bachelor of Business Administration (BBA); University of Dar es Salaam, Tanzania from 2000 t0 November, 2003

Professional certifications or licenses COBEMA, NACTE
Linkedin ID
Major grants NUFFIC, NICHE (The Netherlands)
Phone Number  +255 754 313232/ 785 675757
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Skype ID N/A

History of CBE

The COLLEGE OF BUSINESS EDUCATION (CBE) was established in 1965 by the Act of the Parliament. COLLEGE OF BUSINESS EDUCATION Act No. 31 of 1965. His Excellency, J.K. Nyerere, the first President of the United Republic of Tanzania officially opened the new College in January 1965. The College was officially named the “College of Business Education” (CBE). The said Act of Parliament gives the College its legal status as an autonomous institution with its Governing Body. The College shall be governed and administered in accordance with the provisions of this Act.


The origin of the College of Business Education (CBE) is closely linked to the history of the Nation itself.

Address : Bibi Titi Mohamed Rd. P. O. Box 1968, Dar es Salaam

Hotline : +255-022-2150177