STUDENTS' ATTITUDES TOWARDS DRESS CODES: A CASE STUDY OF THE COLLEGE OF BUSINESS EDUCATION, TANZANIA

Abstract

This paper is a presentation of a case study which investigated attitudes of students on dress codes at the main campus of the College of Business Education (CBE) in Dar es Salaam, Tanzania between 2013 and 2014. The study reflects the functionalist perspective on an organisational culture of a higher learning institution. Data were collected using naturalistic observations, oral presentations and large group discussions. Analysis was performed using the Grounded Theory Method. Findings revealed that overall student attitudes were in conformity with the college dress codes, with exception of only a few students who were violating the college dress codes. The conclusion was that the majority of students were supportive of the college dress codes. The researcher recommends another study to investigate why some students still continue dressing indecently in spite of their knowledge of the requirements of the dress codes.